1 – Expensive Is a Waste

In the previous post, Getting Clients, we discussed that relying on word of mouth to get clients is an antiquated approach to growing/starting a practice. The same is true for paying thousands for a website. While it is important to have a professional website, instead of wasting money on a web developer invest it running ads. Having the nicest site on the net (a term as dated as website), means nothing if no one comes to your site.

2 – Cheap Is Worse

Having a professional website is necessary. Spending thousands of dollars to build one is not. That doesn't mean that you should settle for cheap alternatives like Squarespace or Wix. We also advise clients to be wary of freelance designers on websites like Fiverr. While many are capable, others charge next to nothing and deliver less.

3 – Do It Yourself May Be Better

We use Leadpages along with WordPress which is easily customizable and allows for easy integration of measuring tools like Google Analytics.

4 – Paying Someone May Be Best

If you want to enjoy the cloud life, you have to pay. There are two costs to consider. The first is the cost of the ads themselves. This does not have to be a huge amount. A modest budget of a few hundred a month can be effective if managed correctly. The second cost is paying a digital marketer to set up and run the ads. Like building a website, an effective digital marketing strategy does not have to be expensive

5 – Content Is King

When I started my law practice, none of my colleagues believed I could do so exclusively online. I was told that ads do not work and that word of mouth is the only way to get clients. When I went to build a website, I was quoted astronomical prices. When I asked digital marketers to run ads, they wanted more than my cases were worth. Ultimately, I learned to do it all on my own and now am eager to help others who are looking to do the same.