1 – Forget Word of Mouth

The antiquated way of getting clients is to hope a colleague refers a client to you or a past client does the same. That is unpredictable and inefficient. Similarly, networking events and CLEs are time-consuming, expensive, and are not guaranteed to yield results. Rather than pound the pavement, stay on the cloud and let digital media do the work.

2 – Build a Professional Website

Having a professional website is necessary. Spending thousands of dollars to build one is not. That doesn't mean that you should settle for cheap alternatives like Squarespace or Wix. We use Leadpages along with WordPress which is easily customizable and allows for easy integration of measuring tools like Google Analytics.

3 – Write Blog Posts

Having a website may be enough to attract clients, but it will not be enough to sign them. The best way to show that you are an authority on a subject is to write blog posts that answer questions that prospective clients have and in words that clients can understand.

4 – Pay the Market

If you want to enjoy the cloud life, you have to pay. There are two costs to consider. The first is the cost of the ads themselves. This does not have to be a huge amount. A modest budget of a few hundred a month can be effective if managed correctly. The second cost is paying a digital marketer to set up and run the ads. Like building a website, an effective digital marketing strategy does not have to be expensive

5 – Be Brave

When I started my law practice, none of my colleagues believed I could do so exclusively online. I was told that ads do not work and that word of mouth is the only way to get clients. When I went to build a website, I was quoted astronomical prices. When I asked digital marketers to run ads, they wanted more than my cases were worth. Ultimately, I learned to do it all on my own and now am eager to help others who are looking to do the same.