What Law School Didn't Teach...
Marketing to Clients
As you gaze at your law degree hanging in your virtual office, you may forget that at one time you were not a lawyer. This amnesia may not serve you well when signing new clients.
Websites, marketing materials, and blog posts should be written for the client's benefit, not to impress other lawyers.
Here are 5 Tips to take the 'legal' out of legal marketing:
1 – Res Ipsa Loquitur
Your marketing materials should speak for themselves. Avoid writing with legal jargon.
2 – It's All About the Number$
"Prior results do not guarantee a similar outcome." After providing that disclaimer, do elaborate on your experience using specifics. This includes the number of cases won, the size of awards, and meaningful verdicts.
3 – Do Better Than Stock
The typical photos of legal books, injured pedestrians, and gavels are not compelling. Purchase unique photos that differentiate your firm.
4 – No One Reads
In the era of tablets and touch screens, it is necessary to capture the attention of potential clients. While you do not have to dance, producing a short-form introduction video is a way to connect with potential clients.
5 – Photo Finish
Many lawyers are afraid to become the face of their law firm. For this reason, they do not put a profile picture on their website. This is a mistake. Clients want to see who you are.
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About The Author
Succeeding as an attorney does not mean you have to work at big law, bill an exorbitant amount of hours, and be tethered to your cubicle. Lawyer on a Cloud helps attorneys leave the brick and mortar behind by providing the tools needed to obtain clients, the infrastructure to work remotely, and the automation required to scale. Take it from me, I run my New York practice from my ocean view home office in Puerto Rico.