Here are 5 Tips to take the ‘legal’ out of legal marketing:
1 – Res Ipsa Loquitur
Your marketing materials should speak for themselves. Avoid writing with legal jargon.
2 – It’s All About the Number$
“Prior results do not guarantee a similar outcome.” After providing that disclaimer, do elaborate on your experience using specifics. This includes the number of cases won, the size of awards, and meaningful verdicts.
3 – Do Better Than Stock
The typical photos of legal books, injured pedestrians, and gavels are not compelling. Purchase unique photos that differentiate your firm.
4 – No One Reads
In the era of tablets and touch screens, it is necessary to capture the attention of potential clients. While you do not have to dance, producing a short-form introduction video is a way to connect with potential clients.
5 – Photo Finish
Many lawyers are afraid to become the face of their law firm. For this reason, they do not put a profile picture on their website. This is a mistake. Clients want to see who you are.